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    About Boom Studio

About me



First thing you need to know is that Boom Studio is the freelance Pseudonym for Dan Cadell. Thats me!

I have been using a camera, a pencil and my minds eye since I was about 5 or 6 years old. I love design, photography and creative visual challenges.

Nowadays, with 20 years of experience under my belt, I create top level websites for clients that need an edge; I help my clients reach out to their audience and acheive success in the digital world.

If you want to know more please read on.

Web design and development.

As you can you see from my portfolio, I mainly do the creative and the technical side of digital communication; websites.

I have been creating websites for clients for 12 years, specialising in creative digital design that engages with people. I have spent these years working for big to small companies and individuals from telecom’s,  aerospace, private schools through to e-commerce and smaller enterprises , developing my skills in Wordpress, HTML, CSS, JQuery code and the delights of visual language.

Overall I have 20 years experience in graphic design and creative communication plus the coding and background technical knowledge of the internet.  The websites I create are designed beautifully and perform really well on a technical level and keep up with contemporary standards.

To have both skill sets both is quite rare. Most web designers are either creatives or programmers. This always delivers very mixed results. As I am very competent and trained in both skill sets, my customers get the best of both worlds.

My clients get professional results and they stay with me.


As a client you can expect a close working relationship where required; I keep an eye out to make sure everything is as it should be, making recommendations for progressively enhancing your site, keeping it updated, managing digital advertising and keeping an eye on the competition. Generally keeping ahead of the curve as the digital space evolves.

The focus has always been to help build online strategies and suggest relevant tactics to steadily improve the design and interaction for web users from user experience, writing content, advertising through to website analytics to help my clients realise their full on-line potential.

Graphic Design & Branding.

My design roots are graphic design illustration

I am also formally trained after spending 7 years at Art School which culminated in a 1st Class Honours Degree in Illustration and Visual Communication at the AUB (Arts University Bournemouth) and then a Masters.


To compliment my design work I also create beautifully lit, contextually appropriate, graphically pleasing photos for client websites to compliment design communication. It works so much better than generic stock photography, personalising customer communication for either workplaces, work teams or products.

In recent years I have been lucky enough to be an official photographer at some of the UK’s biggest festivals -including Glastonbury Festival . This creativity inspires my commercial photography practice for clients.


For clients: My day rates are competitive and are flexible based on the intensity (and deadlines) and I always offer honest constructive advice about how time should be best spent to get the best return. All commissioned work starts with a brief and/or a consultation depending on the scale and scope of the project. All work is done to spec which is clearly thought through and organised so you know how the project will be rolled out.

In team work: I am comfortable working under pressure and have the experience and mindfulness to comprehend and simplify complicated projects. I can be left to get on and do what needs to be done and work equally well working to a brief by myself, or in a team (including developing the brief), whether it involves liaising with management or other creative teams.

Overall, I am relaxed with a natural intuition for design, love working with people and enjoy the challenges of coming up with refined solutions that are practical, deliverable, simplified and fresh! Always looking to keep and open mind to ideas to help produce the best results.

If you would like to get in touch about a project please give me a call on 0330 6060 300 or send an email here.

Thanks for reading!