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Secret Garden Party programmes 2012



The Secret Garden Party Festival - Complete design for the 2012 programme

The Secret Garden Party (SGP) is one of the UK's 'coolest' festivals with a capacity of 15,000 people.

Working in collaboration with James Summers a 148 page program was illustrated and designed in a very short lead-time of 2 weeks. A flexible typographic and grid system was developed quickly so that when 1000's of images and over 20,000 words of text were sent we could quickly organise and send back visuals for each of the many rounds of approval. Scores of illustrations were created on the fly and in excess of 40 fonts were used to ensure that the programme had a lively and current theme. We also had to create adverts for many of the areas within the festival site. BOOM! worked to bring together the complexities of hundreds of pages of content (that changed frequently) into a coherent organised attractive design that could be understood and enjoyed by festival revellers. The work you see here is sample pages from themain stages. More can be shown on request.

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